About Us

Our Founder
Andrew S. Abend
Abend started M Is For Marketing to help companies reach their business goals through more effective marketing, and to maximize how they position themselves throughout their organization.

Abend brings 20+ years experience in branding, account planning, research and advertising for a wide range of companies – from start-ups to billion-dollar corporations.

He is known for evaluating a company’s marketing plan and determining how to make it more effective.

Additionally, Abend not only helps companies develop a relevant and motivating brand position, he shows his clients the way to embrace it throughout their organization.

Prior to starting M is for Marketing, Abend founded Abend & Moore, an advertising agency specializing in entrepreneurial brands.

Before Abend & Moore, Abend was Account Director at EAI where he led the branding and corporate communications efforts for Accenture and Dow Jones & Co. He also helped brand companies such as Orkin Pest Control, UUNET/MCI Worldcom, Eaton Corporation, and Delta Air Lines while working at J. Walter Thompson, JWT Tech (formerly Donino White & Partners), Sawyer Riley Compton and BBDO. Learn more here.

Abend serves as Director on Critical Response Associates’ board and on Imagine It – The Children’s Museum of Atlanta’s marketing committee. He is also a member of Vistage and Leadership Buckhead.

Abend has also been published on Entrepreneur.com regarding growing your business.

He holds a Bachelors of Arts degree in Political Science from Washington University in St. Louis, has two young boys and has been married for 14 years.

Presentations

Innovative Outsourcing Webinar on Brand Positioning

Georgia Independent PR on Online Communities