Timing is Everything
Last week I wrote about having a crisis communications plan for when your competition is having a crisis.
In light of the recent events with BP in the Gulf of Mexico, Shell is taking an aggressive proactive approach touting the work they are doing to improve fuel efficiency and alternative sources of energy.
With this in mind, imagine my surprise when I saw a billboard in Atlanta announcing Gulf Oil. The Legend Is Back.
It appears that Gulf Oil, much like Shell, is trying to leverage BP’s misfortune to their advantage by expanding into the Atlanta market.
I know Gulf Oil is a reputable company – with no involvement in the current crisis – and has been serving the Northeast for decades. Unfortunately, their timing is off. I’m just not sure this is the best time to put the words “gulf” and “oil” together – especially in the South.
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