Services

Interim/Part-Time Chief Marketing Officer

• Provide the marketing direction and planning companies need from a Chief Marketing Officer without the full-time commitment.
• Supervise company’s marketing staff to ensure they work efficiently and effectively while providing marketing direction.
• Manage ROI of marketing activities.

Strategic Planning

• Brand Planning – Help companies put the right plans and operations in place to ensure their customer experience lives up to their brand promise.
• Competitive Analysis – Conduct a competitive analysis to best help you position your company to succeed in the marketplace.
• Market Analysis – Take a holistic look at the marketplace to help identify areas for growth, changes in consumer behavior and potential pitfalls to avoid.
• Positioning/Re-Positioning – Guide new companies and companies in transition on who to target, what to say and how to say it.

Social Media Planning

• Passive Social Media Analysis – Learn what is being said about a company and where it is being said
• Active Social Media Audit – Review current social media activity directed by a company and its ROI
• Planning – Use findings determine best social media strategy

Research

• Qualitative– Conduct depth interviews with key constituents to help define or refine brand position, competitive advantage, and/or messaging.
  • Executive Interviews
  • Employee Interviews
  • Customer Interviews
  • Prospect Interviews
• Quantitative – Direct quantitative research to gain projectable information from a target market.
• Mystery Shopping – Ensure you are communicating properly and effectively by mystery shopping your company and competition.
• Research Analysis – Provide an objective look and recommendation based on research you have already conducted.

Marketing Communications Planning

• Marketing Plan Development – Develop a marketing communications plan based on your current communications – from the first phone call to an invoice to post-purchase – and how your audience prefers to receive communications.
• Communications Audit – Review all communications materials for consistency in message, look and tone to make sure your brand and positioning are consistent and as powerful as possible.